12.3-In. Toyota Audio Multimedia Display

Convenience on display. Prius Prime’s available 12.3-in. Toyota Audio Multimedia touchscreen display lets you control a variety of functions with ease. Clearly see where you’re going with turn-by-turn directions, access multimedia functions, and connect your smartphone wirelessly to enjoy your favorite apps, playlists and more.

SE Premium interior shown in Black/Red SoftTex trim. Options shown. Limited availability.

Traffic Jam Assist

This driver-assistance feature helps ease the burden of the stressful stop-and-go of a traffic jam by providing control of the vehicle steering, braking and acceleration at speeds under 25 mph. This system is designed for limited-access roadways, and with the driver monitor camera confirming the driver’s eyes are on the road, hands-free operation is possible. Traffic Jam Assist requires an active Drive Connect trial or subscription.

XSE Premium shown in Guardian Gray. Options shown. Simulation shown. Limited availability.

Digital Key Capability

Take advantage of what’s already in your pocket. Digital Key capability (requires Remote Connect trial or subscription; 1-year trial included) enables you to lock/unlock and start/stop your Prius Prime with your Bluetooth®-connected smartphone.

XSE Premium shown in Cutting Edge. Options shown. Limited availability.

Advanced Park

Designed to assist you with parallel parking or backing into a parking space, available Advanced Park is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot

XSE Premium shown in Guardian Gray. Options shown. Simulation shown. Limited availability.

Panoramic View Monitor

Prius Prime’s available Panoramic View Monitor helps you check your surroundings for hazards. It uses four different cameras to display a panoramic view around the vehicle. When you’re parked and using the Moving View setting, Prius Prime creates an animated virtual view from above to give you a bigger picture of what’s around the vehicle.

XSE Premium interior shown in Black/Red SofTex® trim. Vehicle shown with options using visual effects. Limited availability.

Top-Mount Multi-Information Display

Information that meets the eye. Prius Prime’s top-mount Multi-Information Display (MID) is placed right above the steering wheel to clearly give you vehicle details, outside temperature, driver-assist system information and more—all within easy view.

XSE Premium interior shown in Black/Red SofTex® trim. Vehicle shown with options using visual effects. Limited availability.

Qi Wireless Charging and USB Ports

With Prius Prime’s available Qi-compatible wireless charger, you can simply place your Qi-compatible device to wirelessly charge while on the go. And for more versatility and added convenience, Prius Prime comes with six USB-c ports so you can connect to and power up a variety of devices.

XSE Premium interior shown in Black/Red SofTex® trim. Vehicle shown with options using visual effects. Limited availability.

Available Illumination Notification

As a subtle cue to the driver, a light across the dash illuminates when a preceding vehicle begins to move from a stop, or when the Proactive Driving Assist (PDA) system identifies a detected object ahead.

XSE Premium interior shown in Black/Red SofTex® trim. Vehicle shown with options using visual effects. Limited availability.

All-Electric Driving Range

With a fully charged battery, Prius Prime has a manufacturer-estimated all-electric driving range of up to 44 miles. Plug into a standard outlet or Level 2 charger and, with a full charge, you can deliver power for most of your commutes.

Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
XSE Premium shown in Guardian Gray. Vehicle shown with options using visual effects. Limited availability.

Intelligent Efficiency

The combination of a gas engine and an electric motor works to provide sufficient power when you need it and remarkable efficiency when you don’t.

XSE Premium shown in Guardian Gray. Vehicle shown with options using visual effects. Limited availability.

2.0L Hybrid Engine

All the range without the anxiety. While Prius Prime’s hybrid engine and electric motor seamlessly work together to provide maximum efficiency, it will continue to run on its 2.0L 4-cylinder hybrid engine when your charge runs low, with up to a manufacturer-estimated 52 combined mpg rating.

Projected EPA-estimated 127 combined MPGe rating for 2023 Prius Prime SE, projected EPA-estimated 114 combined MPGe rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. Projected EPA-estimated 53 city/51 hwy/52 comb gas-only MPG rating for 2023 Prius Prime SE, projected EPA-estimated 50 city/47 hwy/48 comb gas-only MPG rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov. 2.0L hybrid engine shown using visual effects.

Impressive Power

Prius Prime’s Hybrid Synergy Drive® system helps maximize output from both the gas engine and electric motors. With 220 horsepower, it has plenty of power and gets quick off the line with a 0-60 mph time of 6.6 seconds.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine with electrical power from the HV battery.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

19-In. Alloy Wheels

Adding to Prius Prime’s flowing silhouette are available lightweight 19-in. aluminum alloy wheels. Designed specifically for Prius Prime, they bring a more modern style that’s sure to turn heads.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Distinctive Headlights and Taillights

Prius Prime’s captivating front-end design is defined by slim LED headlights, while the rear features a light bar between the taillights to finish off its clean look.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Sport Seats

Find excitement in every drive. Prius Prime features sport seats with red accents that show off its sporty look that matches its drive.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

Available Front and Rear Heated Seats

Add warmth to every drive. With available front and rear heated seats, you and your passengers can find a little more comfort with the press of a button.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

Cargo Space

Open Prius Prime’s rear hatch to reveal ample cargo room for your belongings. If you need more space, fold down either side of the 60/40 rear seats to adapt to your needs. Fold them both down to maximize space, and you’ll be surprised at how much you can bring along for the ride.

XSE Premium shown in Guardian Gray and interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

Level 1 Charger

Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detected, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Driving Stop System (EDSS) with Driver Monitor Camera is designed to use camera recognition and monitor the driver’s inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).

Automatic High Beams

Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

Proactive Driving Assist

When system operating conditions are met, using the vehicle’s camera and radar, Proactive Driving Assist (PDA) provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian or bicyclist.

JBL® Premium Audio System

Enjoy the soundtrack of every drive. Prius Prime’s available JBL® Premium Audio system utilizes eight speakers to produce phenomenal sound for an immersive experience.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

Wireless Apple CarPlay®

Apple CarPlay® is a smarter, safer way to use your iPhone® while driving. Just sit inside Prius Prime, and your compatible iPhone® wirelessly brings your favorite apps, maps and music onto Prius’ multimedia display. You can get directions, make calls, send and receive messages, and listen to music, all while staying focused on the road.

XSE Premium interior shown in Black/Red SofTex® trim with wireless Apple CarPlay® compatibility. Options shown. Limited availability.

Wireless Android Auto™

Stay connected on the road. By pairing your compatible Android™ phone with the audio multimedia system, Android Auto™ lets you get real-time traffic alerts, make and receive phone calls, listen to your favorite soundtrack and more.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

SiriusXM® Platinum Plan 3-Month Trial

With the SiriusXM® 3-month Platinum Plan trial subscription, you get 425+ channels, including 165+ channels in your vehicle to listen to ad-free music, plus sports, news, comedy and more. Innovative features in Prius Prime make it even easier to search, discover, and listen than ever before, through personalized channel recommendations curated just “For You,” plus the Live Sports category puts all your games and teams in one place for easy access.

XSE Premium interior shown in Black/Red SofTex® trim. Vehicle shown with options using visual effects. Limited availability.

Wi-Fi Connect

When you enable available Wi-Fi Connect, you can turn your Prius Prime into a hotspot with 4G connectivity. This feature allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. With Integrated Streaming, you can connect to your Apple Music® and Amazon Music™ subscriptions, giving you access to your personalized playlist. Wi-Fi Connect, with up to 3 GB within the included 30-day trial. Subscription required after trial. 4G network dependent.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Safety Connect®

When the unexpected occurs, with an active Safety Connect® trial or subscription, you’ll have help available. Drivers can be connected to our 24/7 response center at the touch of a button. In case of an accident or emergency, an agent can notify local emergency services to request dispatch to the vehicle’s location. You also get 24/7 Roadside Assistance and Stolen Vehicle Locator, to give you peace of mind that help is on the way so you can be on yours. Up to 10-year trial included. Activation required. 4G network dependent.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

Drive Connect

Take the stress out of being in unfamiliar territory. With an available active Drive Connect trial or subscription, the Cloud Navigation and Intelligent Assistant features help you find where you need to be, while Destination Assist allows you to talk to a live agent while they help you find your destination’s coordinates and offer directions on how to get there. Available on select models: One-year trial subscription included. Subscription required after trial. 4G network dependent.

XSE Premium interior shown in Black/Red SofTex® trim. Options shown. Limited availability.

Service Connect

With an active Service Connect trial or subscription, you’ll have a convenient way to help make sure your Prius Prime is running its best. Up to 10-year trial included. Activation required.

Safe Exit Assist

By using radar sensors inside the rear bumper, Safe Exit Assist helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, Safe Exist Assist can provide an audible alert, as well as a visual alert on the side mirrors.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.

No Cost Maintenance Plan and Extended Roadside Assistance

Every new Prius Prime comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 3 years, unlimited mileage.

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from the date of first use or 150,000 miles, whichever comes first.

XSE Premium shown in Guardian Gray. Options shown. Limited availability.